The Current
January 7, 2016

If you gave me one word to sum up 2015 I would say “Audience.” There are hundreds of experts in social media, all sharing their experience. One says to post at 8am, the other at 8pm. Monday is the worst day for some, for others Monday is the best day. Every client wants to know […]

Marketing Tips
Fall is upon us!
September 11, 2014

We are pushing into the fall season which becomes a heavy marketing season for many organizations.  Consumers are back into their normal routines and holidays are around the corner.  You have Back-to-School Specials, fundraisers in full swing, and networking groups are full. Here’s a few ideas to fall into! Fall Colors Burnt Orange Warm Yellow […]

Marketing Tips
10 Latest Design Trends in 2014
August 12, 2014

Mobile design first Simple design Storytelling design Large hero areas (large picture with little text on-top) Personal portraits Bold typography Videos over text Fixed Header Navigation Clean icons One-page websites

Marketing Tips
July 9, 2014

We spend 13 hours per day dealing with emails. However, we are competing with dozens, sometimes hundreds of other messages in someone’s inbox. This is why content strategy is so important. It needs to be thoughtful, respectful of your reader’s time, relaying a clear and concise message. Create a strategy for your e-newsletter Know your […]

Marketing Tips
Homepage ERRORS!
June 5, 2014

Clutter Too Wordy No Direction No Call to Action No idea who your user is Creating for the developer, not the user Old Content Design without a purpose

Marketing Tips
Drupal | Joomla | WordPress
May 8, 2014

You are in the process of creating a website and wondering which content management tools works best for you. We’ve broken down three (Joomla, Drupal and WordPress) to help with your decision. Drupal Developer-friendly tool for building more complex sites. Pros Capable of producing more advanced sites with complex data Powerful tools for tags, categories, […]

Marketing Tips

Linkedin has a specific fit for your business and if utilized correct can be a great addition to your Social Media Marketing Plan. Linkedin is becoming more of a trend and is growing with 277 million users. However, is it only a B2B marketing tool or can it be used B2C? Linkedin is comprised of […]

Marketing Tips
Questions for Rebranding
April 14, 2014

Rebranding can be a daunting task but one that is desperately needed.  Through the years Brands will continously change to keep up with latest trends and to continue to appeal to their audience.   Consider Coca Cola and how their brand has changed over the years. Here are a few questions to ask when considering […]

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