The Current
Tell a Story
March 9, 2015

Readers want to be inspired. It’s that simple. Statistics have shown the power of a story for marketing. Reflect on your favorite Super Bowl commercials. The few that come to my mind are the puppy finding his way home, or the farmer that God made. We love the stories, especially the ones we can relate […]

Plan Your Blogs–Editorial Calendars
March 2, 2015

We’ve touched on editorial calendars for your social media, but what about for your blogs? Would an editorial calendar actually benefit you or is it a waste of time? The truth to the matter is…yes, it will benefit you IF you follow it. One of the keys to an editorial calendar is it creates consistency […]

Blog Options for 2015
February 23, 2015

In 2015 we are lucky to have several strong options for blogging. Each with difference pros and cons, but all fairly easy to setup and maintain. Check out these blog platforms. WordPress (wordpress.org or wordpress.com) Strong platform with long-form copy in mind Thousands of templates Easy to use Not ideal for mobile blogging   Blogger […]

Are Blogs Still Important in 2015
February 16, 2015

15 years ago blogging was becoming all the craze. People were sharing their thoughts with blog journals and soon experts were sharing their knowledge in a particular subject. SEO loved blogs due to the content and people loved to follow their favorite blog authors. As social media continued to evolve we had a new way […]

Measuring Social Media
February 9, 2015

You are spending a lot of time on Social Media, but are you monitoring results? Measuring social media should be a huge part of your social media strategy. What were your goals for social media? What was your time-frame for hitting those goals? How will you measure to make sure you are on track and […]

Social Media Options for your Business
January 26, 2015

Last week we learned about the steps to take action and start your social media. You’ve made a commitment to move forward but you still aren’t sure which platforms to focus on. We learned the ideal to start with is 3, but which 3 are best for your business and your audience? Here are a […]

The time to start is now!
January 19, 2015

If you have been pondering the idea of social media for your business or non-profit, 2015 is the year! Social Media will continue to grow and offer multiple resources for your organization and more importantly, your customers/clients. Here are a few things to consider as you begin to prepare for the world of Social Media. […]

It’s a New Year!
January 5, 2015

It’s hard to believe it’s 2015! Goals have been set, new year’s resolutions have been written. It’s a fresh start for all the great things to come in 2015! As we head into the new year, it’s a great time to review your marketing strategy. Create better strategies for the future based on your data […]

The Power of Email Marketing for Non-Profits
October 20, 2014

Email Marketing is a strong tool for non-profits. It gives you the ability to stay in touch with supporters and is still considered a more successful channel than social media for returns. Email is inexpensive immediate great ROI provides tracking Target Lists Don’t blast emails frequently to every contact on your list. Create lists that […]

Monday Start
Non-profits and Social Media
October 13, 2014

Why do non-profits need a social media strategy?  Social media is becoming increasing important for non-profits. Organizations are able to connect with people instantly. With over 1 billion people using social media, it is a very powerful tool. Social media for non-profits can inspire and engage users. Why Social Media Matters to Non-Profits It connects […]