Plan Your Blogs–Editorial Calendars
March 2, 2015
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We’ve touched on editorial calendars for your social media, but what about for your blogs? Would an editorial calendar actually benefit you or is it a waste of time? The truth to the matter is…yes, it will benefit you IF you follow it. One of the keys to an editorial calendar is it creates consistency and a flow for your writing. It gives you a schedule to follow and a strategy to visualize. Here are a few things to consider when creating a blogging editorial calendar.

Understand your audience

  • Who are they?
  • What interests them?
  • What interests them about you?

Who and When

  • Who will take part on the writing team?
  • How often will you post and will it be on specific days?

Create a Theme

  • What content/topics do you want to publish?
  • What themes can create a flow from post to post?
  • What events are in the future and how do they fit on your calendar? Don’t forget Holidays!

Include Social Sharing

  • Give your readers the ability to share, like, tweet, etc.

Begin to write

  • Once you have your editorial calendar, it’s time to write. Write at least 2 blog posts ahead of schedule to keep on track.