The Current
Tell a Story
March 9, 2015

Readers want to be inspired. It’s that simple. Statistics have shown the power of a story for marketing. Reflect on your favorite Super Bowl commercials. The few that come to my mind are the puppy finding his way home, or the farmer that God made. We love the stories, especially the ones we can relate […]

Plan Your Blogs–Editorial Calendars
March 2, 2015

We’ve touched on editorial calendars for your social media, but what about for your blogs? Would an editorial calendar actually benefit you or is it a waste of time? The truth to the matter is…yes, it will benefit you IF you follow it. One of the keys to an editorial calendar is it creates consistency […]

Blog Options for 2015
February 23, 2015

In 2015 we are lucky to have several strong options for blogging. Each with difference pros and cons, but all fairly easy to setup and maintain. Check out these blog platforms. WordPress (wordpress.org or wordpress.com) Strong platform with long-form copy in mind Thousands of templates Easy to use Not ideal for mobile blogging   Blogger […]

Are Blogs Still Important in 2015
February 16, 2015

15 years ago blogging was becoming all the craze. People were sharing their thoughts with blog journals and soon experts were sharing their knowledge in a particular subject. SEO loved blogs due to the content and people loved to follow their favorite blog authors. As social media continued to evolve we had a new way […]

Marketing Tips
10 Rules to Blogging
December 20, 2011

Blogging can be an important piece to your website. It is the perfect took to help keep your audience aware of your products and/or services, create an interaction with users, provide the latest updates and news and much more.  Here are 10 helpful rules to a successful blog. Stay on topic: Restrict your blog post […]