The Current
Marketing Tips
Explain Content Marketing!
March 27, 2014

Let’s first understand the definition of Content Marketing… “Content marketing is the strategic marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Content Marketing is delivering useful information and not just pitching a product.  It’s catering […]

Marketing Tips
Important Marketing Trends Worth Following!
September 3, 2013

Mobile Marketing – Be sure your site is optimized for mobile.  40% of searches are now done on smartphones and tablets. Social Media – utilize social media platforms and tools! Visual Marketing – YouTube, Instagram and Pinterest are the new thing! Continuous Marketing – search engines shy away from sites that seem dead. Content Marketing […]

Marketing Tips
Content – How to Engage!
July 11, 2013

The online experience is constantly changing, which is why content is extremely important.  Content isn’t just about offering information but it’s engaging your viewers, pulling them in and connecting with them!  Here are a few tips for making sure your content connects with your viewers. Blogging is still important!  Create useful information on your blog…  […]

Marketing Tips
Web Content
April 30, 2012

Think about your favorite websites… why do you continue to return and scan the pages? Typically its due to the content on the pages. The tips or information you were looking for are easily found across the pages. The content is unique, interesting and well-written. The information is up to date and easy to navigate […]