The Current
Content for e-newsletters
October 21, 2014

Tell a Story Highlight a volunteer Call to Action (always at the top) Celebrate success and wins Recap events Add Photos Ask for support and clearly outline ways to support Keep it relevant, short, clear and concise. Be exciting, not boring! Always end with the Next Step for your readers

Marketing Tips
July 9, 2014

We spend 13 hours per day dealing with emails. However, we are competing with dozens, sometimes hundreds of other messages in someone’s inbox. This is why content strategy is so important. It needs to be thoughtful, respectful of your reader’s time, relaying a clear and concise message. Create a strategy for your e-newsletter Know your […]